'The Kids are Alright' Crowned Campaign of the Year

02 February 2010

The Cambs Times/Wisbech Standard team at the East of England Media Awards

A FENLAND youth stereotype-busting campaign supported by Cambridgeshire Fire and Rescue Service (CFRS) was yesterday crowned Community Campaign of the Year.

Judges at the EDF Energy East of England Media Awards praised the Cambs Times and Wisbech Standard's Kids Are Alright campaign for its originality and broad community engagement.

The Kids Are Alright also involves the Cambridgeshire Criminal Justice Board, Fenland District Council, Fenland Youth District Council, Connexions and Cambridgeshire County Council.

The campaign last year scooped the Youth Justice Board's Best Communication in Youth Justice Award and received several Cambridgeshire Justice Awards.

Cambs Times and Wisbech Standard editor John Elworthy said: "To say the team is delighted [about winning Community Campaign of the Year] is a bit of an understatement. We're absolutely thrilled, especially as the competition for this category was intense. My personal thanks go to Adam Lazzari, the reporter who has done much of the groundwork co-ordinating the Kids Are Alright campaign but I must also thank our partners who have worked so tirelessly to try and make an impact on changing people's perceptions of young people. It really has captured the imagination of many people, not only in Fenland but across Cambridgeshire.

"I do genuinely believe we have come across a formula for promoting the positive aspects of young people that might just make a difference. The fact, too, the campaign has been recognised nationally through the Youth Justice Board award success points us, too, to that belief."

Launched last February, The Kids Are Alright challenges youth stereotypes by highlighting positive contributions young people make to their communities. It uses weekly newspaper coverage, posters and events to get its message across.

All of the artwork has been designed by Wisbech graphic design student Beth Moore, 20, and features local youth.

Plymouth City Council and partners are launching their own Kids Are Alright campaign in March and other areas have expressed interest in running similar schemes.

For further information, log on to The Kids Are Alright website.