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Our vision and strategic aims

Our vision is for a safe community where there are no preventable deaths or injuries in fires or other emergencies.

Put simply, we want to reduce risk and save lives. To achieve this we need to strive for operational and community safety excellence, demonstrate value for money, and put people, in the communities we serve and our staff, at the centre of everything we do.

These are our strategic aims.

Circle diagram of strategic aims. operational excellence, community safety excellence and value for money around the outside and people in the middle

Operational Excellence

  • We have competent, confident and skilled staff.
  • We have the right skills, equipment and resources in the right places.
  • We have a learning culture looking to continually improve what we do and how we do it.

Community Safety Excellence

  • We understand the risk in our communities
  • We are inclusive in our approach and tailor our services to meet the needs of our diverse communities.
  • We work with partner agencies in a targeted, proactive and effective manner and are perceived as a key contributor to community safety
  • We have a high level of customer satisfaction in our activities.


  • We continually strive to improve the service we deliver.
  • We listen and engage with staff, communities and our partners to improve what we do.
  • We develop our staff and encourage them to reach their potential

Value for Money

  • We actively seek collaborations.
  • We have effective and efficient working practices.
  • We continuously monitor how we are performing, sharing what we do and taking best practice from others.